Top 5 Beauty Retail Apps in Austria Q2 2022 Performance

In the second quarter of 2022, the top beauty retail apps on a unified platform in Austria exhibited diverse performance trends in terms of weekly downloads and active users. Here’s a detailed look at how each app fared during this period, based on data from Sensor Tower.

Mein dm had a strong quarter with weekly downloads peaking at approximately 7.2K in early May. However, there was a noticeable decline towards the end of the quarter, with downloads dropping to about 2.5K by mid-June. The app maintained a robust number of weekly active users, starting at around 20.9K at the end of March and seeing a slight increase to approximately 24K by the end of June.

Douglas - Parfüm & Kosmetik showed a varied performance in downloads, with a peak of about 2.2K in late April and a low of around 815 in mid-June. Active users saw a peak of approximately 9.6K at the end of April but declined to about 6.7K by the end of June.

flaconi experienced relatively stable download numbers, peaking at around 1.5K in mid-June. Active user trends were positive, starting at around 4.6K at the end of March and increasing to approximately 6.6K by late June.

Notino: profumi e cosmetici saw a significant uptick in downloads towards the end of May, reaching nearly 1K, followed by a slight decline. Active users peaked at about 4.6K in late May but saw a drop to approximately 4K by the end of June.

Rituals Home & Body Cosmetics maintained a consistent download rate throughout the quarter, with figures hovering around 500. The number of weekly active users was stable, starting at approximately 2.2K at the end of March and closing at around 2.2K by the end of June.

For more detailed insights and data, visit Sensor Tower.